Yesterday Was Full of Awesomeness

Awesomeness, is that a word?  Well, it was for me because yesterday I received Moonlit Valley copies, Moo cards, and other fun stuff, all destined to spread the cheer.  I have to say that it felt like Christmas.  It is a great feeling to see the material form of what was once an idea, a dream, a passion.  Now the hard part begins, which is to promote the book.  I have to say that when I think about it, writing it was the easy part.  Here is a bit of what I will be doing in the next few days.

  • Spreading copies with joy.
Chanti is more than happy to help with the task.

Chanti is more than happy to help with the task.

  • Spreading more cheer.

rack cards

Rack cards are a great way to spread the voice.  They are perfect to give away, mail in a long envelope, distribute, and even serve as bookmarkers.  You can give them to friends so they can pass them around as well. You can design these the way you want.  I ordered mine through Vistaprint.  I wrote a blurb in the back, and where to find the book, as well as a link to this blog.  These are not expensive at all, by the way.

pens

I ordered five of these pens out of curiosity, again through Vistaprint, and they are really nice; however, the purpose will be for giveaways, and I don’t think that the pens make a statement – the novel is that small purple spot in the middle of the pen, if you can see it.  Ok, I was just curious, and these were not expensive either.

  • Use Hubby as a novel prop/promo.

All I have to say is that I married the coolest guy in the planet, and he is happy to help me spread the cheer by wearing this t-shirt.

He survived the writing of this novel as well, so he is entitled to wear it. "Honey, no dinner tonight? I guess we are having Chapter 13, yummy."

He survived the writing of this novel as well, so he is entitled to wear it. “Honey, no dinner tonight? I guess we are having Chapter 13, yummy.”

I will be wearing one as well, so he doesn’t think he is doing all the work. By the way, I got these through the same venue, and were $6 each (on sale) – totally doable, since I am on a budget.

  • Must Moo Moonlit Valley and future novels.

I should dedicate an entire post to these mini cards from Moo because this is the first time I order them and I was impressed.  I ordered the minimum – 100, and these were not expensive at all to create at 19.99 per 100.  As I mentioned on an earlier post, you can do a lot with these – design to your little heart desires.

They came fast, in a cute little box, and even the envelope was cool.

Yay, they are here!

Yay, they are here!

I like something about them – they are made from sustainable materials, and therefore, environmentally friendly.

back

The company gets the excitement (of the customer) as well, and it shows in the packaging.

The small letters read - How very exciting!

The small letters read – How very exciting!

Will serve as a business card and promo card in one, despite the mini size, and you can create as many as 100 different designs.  So if I wanted, I could have made the entire pack of 100 with a different design.  But since I am promoting my books in the back, I used the back for images of the book.  And yes, you will get a tiny peek-a-boo at future book covers.

Cute little box with tabs.

Cute little box with tabs.

Here is a mini card, back and front showing – this one is for Moonlit Valley.  The size is perfect for carrying them around in your pocket, I mean, anywhere.

This mini moo card is promoting my business and the novel.

This mini moo card is promoting my business and the novel.

The next picture will give you a better idea of the size of these moo cards.

Shown next to a penny.

Shown next to a penny.

So there you have it – a whole lot of awesomeness in one day!  Hope you enjoy the post and got a few good ideas out of it.  Oh, and remember to enter to win a copy of Moonlit Valley, like my Facebook page (at the right of the screen). Winners will be announced on this coming Monday.

Building Your Brand – Author Nameplate Design

Yesterday, I set on a mission – to create an author logo/nameplate for my book covers. This may be a bit unconventional, but I wanted to create a cohesive way to identify my author name with future book covers. I’ve noticed that most authors, except  a few, use a free style when it comes to have their names printed on a book cover.  I never understood this, and while I agree that a book’s title is more important and the first thing you notice, besides the art cover, I like the idea of matching an author’s name to a style/logo that you can recognize.  I’ve noticed that Nicholas Sparks has a cohesive flow to his name on the covers of the books, and just by catching a glimpse at one of his covers, I already recognize the image and associate it with his work.  He is one of the few that I’ve noticed doing this, although not in all his books.  If you check out a few book covers from different authors you will see what I mean.

I came up with a nameplate that I will include in future book covers. I had fun designing it and think that it fits my personality as well as the essence of my stories – that author’s persona that leaks throughout the story. I will not include it in Moonlit Valley, since the cover is already set to go – a scene from the book. However, since I am planning to write for the long run, it will become part of my brand. To me, branding is important, as it becomes as essence, with time.

For authors, branding includes many things besides a pen name, but I think that details are important, even when you are a first time author trying to build your brand slowly, which is what I am trying to do now.  I have thought about many examples of branding from well-known authors and will use two examples to illustrate my point.  When you think of branding, you can visualize Stephen King, (who is the king) and see how he has built his brand around his name.  Or, you can think of J.K. Rowling and see how she built her brand around the Harry Potter series.  For her, publishing another book outside the series, got her harsh criticism because her brand grew and developed around this character.  On the other hand, Mr. King may publish anything he wants, and his name becomes stronger.  I am not sure if you follow my point, but what I mean is that branding for authors goes beyond the product.  This got me thinking about creating a way in which I can start building an author’s brand as I continue in my writing journey – a lifetime journey.

Here is the design I came up with, and so far, I think that I am happy with it.  I like it because it is different and simple enough that it will not compete with other details going on the cover – it can cohabit, but at the same time, starts building visual recognition – over time, that is.  I believe that it is never too early to start building your brand.

Design by Maria Antonia Diaz

Design by Maria Antonia Diaz

Have you thought of branding your pen name/author’s name?  What do you think, as far as creating name recognition in future publications?