This post was inspired by a postcard that my husband received in yesterday’s mail. It was a promotional card for buying your own mausoleum. The card is truly cute and kind of happy for such death talk. It is colorful and direct to the point, and I thought that the message was delivered in a smart sassy way and pushed the right buttons – family – significant other – guilt. The words Always and Alone are written in a fun aqua font so talking about the creepy topic is not so creepy, and that leaving the ones that you Always loved Alone to take care of the arrangements, is taken care ahead of time. This marketing card is going to get noticed for certain – look at me, I’m writing about it on this blog. It stands out from other too serious and “party of life poopers” promotional/marketing ads for funerals and mausoleums. The funny thing is that my husband and I have not even reached the age of 50 yet. But this got me thinking. Once you are over the hill, society starts thinking of your funeral, assisted living or nursing home care, life insurance, reversible mortgages … and so on, the promotional/marketing literature keeps on coming, because this is how you are seen, with just a few steps closer to one of those alternatives.
This got me thinking some more – do I view myself in the same light? The answer to that question was a bit conflicting and this is why. I, for certain, don’t feel closer to a mausoleum or a nursing home, on the contrary, I feel young, healthy, and with much yet to live and do. On the other side, realizing that I passed forty and fifty is in the horizon, brings a sense of urgency to my projects and things that I want to accomplish before hitting the mausoleum or the nursing home. I have read more than once, that starting a writing career in your forties, is starting a bit late, and for that matter, any other ventures that may require time ahead of you. I have never agreed with that philosophy. I think that each one of us goes on a journey, and the time is right when the time is right, and opportunities abound at each bent of road. The important thing is to follow your call, live your dream, and love what you do, but do it – no matter what age you happen to be.
I resent being told what to expect at any age, and I don’t like to be told what to do about it either. I am far from a procrastinator; however, I believe that there is a time for everything under the sun, and the sun keeps shining until my last breath – and that is when I would become the Mausoleum Writer.
Here is a picture of the Happy Death Card.
The front of the card.
This is the back of it. I hid the business name, but you can see the sense of urgency, the pretty and happy font, and tons of marketing psychology in between the lines.
We had a good chuckle. Do you think that you are too old for a writing career?