It is never too late to write your book’s elevator pitch. Most likely, you won’t think about it until you face the question “what’s your book about?” How would you answer this question if you only had a minute or less? How would you craft the answer in one quick but meaningful sentence? It may seem daunting to think about summarizing your book in one sentence, but it is not that difficult. Here is how.
Think of the title followed by the genre, then about your main character(s), then think about your character’s dilemma – and leave it at that. Let me give you an example using my novels.
Moonlit Valley is an inspirational paranormal romance about a young couple fighting to hold on to their love and trust while overcoming a series of unfortunate events and surreal destiny.
Ramblings of the Spirit is an inspirational paranormal romance about a young librarian who resents her origins but must find a way to fulfill her birthright in a struggle with love, self, and duty.
There you have it, Title + genre + main character(s) + dilemma = elevator pitch.
You might feel tempted to add more to it, but then, you will succumb to explaining your novel. You can always add a bit of more interest by mentioning secondary topics of conflict without giving the story away, if you have more time to converse. I have read about many approaches to this, but this works for me.
This works for fiction but you can easily modify it for non-fiction by replacing the main character with your topic and the dilemma with what you are trying to do for the reader (goal).
Hope this post was useful.