First of all, my best wishes for the New Year. This post will take a retrospective tone, my view on becoming an indie author, and what I have discovered on the journey. Last year was very challenging in the personal and the professional aspects, however, I can say that I passed the test – it was the feeling as I received the New Year. I took some time off to think and regroup, and I put writing aside for a while (hence Sunrise Souls is not finished). I am glad that I did this because it made me focus on my journey, and I realized that I create my writing journey and walk its path, and that I don’t have to follow another’s journey – even when it is full of great ideas and awesome “to-do’s.” It is the spirit of indie – to create and give life to my art form, whatever it may be.
Like many independent authors, I was feeling the pressure of the indie movement (as a general) presented to us by the “new-born gurus,” and which I thought was becoming as rigid as traditional publishing in some aspects. I noticed that “one-way of doing things” was emerging, as well as criticism from the pros who were leading (not on purpose but by default in most cases) the masses of newborn indies who were trying to walk before they learn to crawl, maybe because they felt the same pressure to keep up with the rapid changes while not realizing that the pros and gurus did their crawling and hard work before walking, and took their time. I also saw the insane craving for sales, writing tons of books fast, and making money while the market “is not too saturated,” and that did not make sense to me because it was not part of my journey. The more I learned about this movement, the more I understood what I wanted my journey to be, as well as my pace and method. I guess that in short, I can say that I am not a follower but appreciate many points of view and understand that there is more than one way of doing things.
As I gave myself the time to do nothing, I found myself watching two major shopping networks during the holidays. I don’t watch too much television, and I did not buy anything, but I kept coming back to these hosts who understood the art of selling and promoting. I was mesmerized by the choice of words in description, and by the feelings that these words created in an almost non-perceived way. At one point, I heard the callers repeating the same words of the host, as if they had made the discovery. These hosts were doing the impossible – they were practicing the art of selling from afar, of selling something via the air waves, something not yet tangible to the audience, but these callers wanted it badly. The key to their selling was not to sell, but to create a strong desire, a “want it now – have to have it” feeling. They are successful at it. Although I have a strong background in sales (real estate and jewelry/diamontology), and always knew that the key to selling is not to sell at all, it was the level of descriptive selling and choice of words that caught my attention and admiration of their craft. Some of these hosts do a three-hour show on a line, and many seem to have a huge following of customers for many years. Many recognize a caller from time to time. All this lead me to think about my writing, not so much about selling or promoting, but about the necessary time to create, to build a story with the right words, and to let these words do most of the selling, awaking feelings in the reader. I am not saying that an author should not sell or promote a product, it is a necessary practice. What I am saying is that I should put more attention on the product (the writing and crafting of the story) that on the number of books, sales numbers, or revenue. I want to make a living from my writing, yes, but I don’t want that to be my sole focus/effort. Going back to the shopping network hosts, the ones who seemed to sell more, were the hosts who focused the effort on creating a love affair with the product.
One thing that became clear during this time is that I will pursue my writing on my own terms, while keeping an open mind about new developing, and while enjoying the journey. A journey that I want to create at my own pace and space while being true to my work ethic and working style. It is the indie spirit after all.
4 thoughts on “Art of Selling”
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Wonderful reflection and achievement.Warm regards.
Thank you and blessings to you and yours.
My gratitude .
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