The other day, I saw a commercial for one of the latest James Patterson novels. It is known that Mr. Patterson coauthors many of his books. This prolific author is a good example of the power of two for a common goal. In other words, there is strength in many. Although he has been criticized for this approach, it seems to have worked very well. The novels are under his well-known name (and in smaller lettering the co-author) and coauthoring has not diminish his author presence, maybe because he built a strong name before coauthoring. In this case, the other author has benefited as well, if not more. What might have not worked as well by oneself is made possible by a joint effort. Two purposes meet and unify under one common goal benefiting both parties. I saw this a lot when I was in Real Estate. Two agents would partner, and enter into a beneficial and profitable relationship. Sometimes it worked, sometimes it did not.
I think it takes a strong and confident personality to enter into this type of arrangement. After all, authors are very protective of their name and the work under that name. Profitability might make things easier and more enticing. In this case, I think it is genius. It increases image/credibility as a team effort, helps time management, and provides other benefits such as more ground covered, support and encouragement, as well as safety. For many of these partnerships it was a win-win situation. How do you view co-authoring?
Unrelated – When life gives you hard sugar, make a sculpture.