I am re-reading The Joy of Selling by J.T. Auer before I let it go. It is an oldie (1989), an international bestseller. I read it in my younger years. Although a book for the professional salesperson, its principles can be adapted and applied to many areas of living, working, and interrelationship with others; after all, we are always selling or being sold something in our daily interactions with others, whether we realize it or not. We “sell” ourselves every single day at any moment, our opinion, point of view, values, desires …

Although an older book with its dated technical jargon, this book is written in a simple, down to earth approach, and its principles are what makes it still useful today. Whether you are in the sales profession or not, it is still relevant.