Writing Your Book’s Elevator Pitch

It is never too late to write your book’s elevator pitch. Most likely, you won’t think about it until you face the question “what’s your book about?” How would you answer this question if you only had a minute or less? How would you craft the answer in one quick but meaningful sentence? It may seem daunting to think about summarizing your book in one sentence, but it is not that difficult. Here is how.

Think of the title followed by the genre, then about your main character(s), then think about your character’s dilemma – and leave it at that. Let me give you an example using my novels.

Moonlit Valley is an inspirational paranormal romance about a young couple fighting to hold on to their love and trust while overcoming a series of unfortunate events and surreal destiny.

MOONLIT VALLEY

MOONLIT VALLEY

 

Ramblings of the Spirit is an inspirational paranormal romance about a young librarian who resents her origins but must find a way to fulfill her birthright in a struggle with love, self, and duty.

Cover for Ramblings of the Spirit (The Dinorah Chronicles) - Girl Image by Lunagirl Images. Design by Maria Antonia Diaz

Ramblings of the Spirit

 

There you have it, Title + genre + main character(s) + dilemma = elevator pitch.

You might feel tempted to add more to it, but then, you will succumb to explaining your novel. You can always add a bit of more interest by mentioning secondary topics of conflict without giving the story away, if you have more time to converse. I have read about many approaches to this, but this works for me.

This works for fiction but you can easily modify it for non-fiction by replacing the main character with your topic and the dilemma with what you are trying to do for the reader (goal).

Hope this post was useful.

The Indie Trap – Avoid This

English: Mouse trap - "Promax" brand...

English: Mouse trap – “Promax” brand Español: Ratonera de ratones (Photo credit: Wikipedia)

Before deciding to become an indie author, I learned as much about it as I could, and continue to learn, knowing that it is an ongoing effort. Indie publishing is evolving fast, and furiously. Honestly, I am not so sure how it will continue to develop and how this movement will be seen in the future. What I have noticed is a frenzy about publishing volume, many times with disregard of quality, by new authors, and even more seasoned ones. What caused this? I am not sure either. It is as if everyone is in a panic, a mania, as if independent publishing will cease to exist so, “I better write a lot of books and publish them before it is too late” or it could be ” too many people publishing, too many books out, soon, it will be impossible for my work to get noticed; it is saturated already.”  That is the impression I get when I read or hear other authors recommending to write many books fast, have them out there soon enough, or publishing many short stories, and novellas just to grab readers. It is indie mania out there!

My take on it is this, if you are planning on writing for a lifetime, of being an author for the long run, avoid the temptation. Write at your own pace, write the best book you can present to readers (you owe this to your readers), and publish it when you are one hundred percent plus sure that you have given it your best effort. Forget about what everyone else is rushing about and doing, and focus on your goals and vision as a long-term author. Write your best story, and present it as a humble sacrifice to your readers. When I say sacrifice I am referring to an offering, your best work.

It is hard to foresee what is going to happen to independent publishing, but you will certainly regret it if you put out work that you are not proud of being your best, that you can certainly foresee, so don’t fall in this trap. Don’t let algorithms, ranking, number of books a year … get in the way of your best work. However the industry develops, let it be; you will continue to be an indie author, if that is your vision.

Developing a Brand Statement

I should have written about this topic sometime ago, but it is something that you do not think about unless you are making a conscious effort to create, evaluate, or develop/expand your brand. Whether you are an author, artist, entrepreneur … or are starting to create a brand, eventually, you will have to develop a statement. In this case, I will refer to your statement as a branded author.

What is a brand statement? To make it easy, compare it to your novel’s elevator pitch. I have read in several sources about many variations of expressing it, but it can be easily explained as the sum of what you/your product is, plus the type of customer/reader that is your target, plus what you/your product offers/does for them (your intention). Once you put that into words, in a short sentence, you have developed your brand statement. For example, my brand statement is: “Inspirational fiction author Maria Antonia Diaz delights readers of fiction and non-fiction by offering works that combine adventure with the supernatural and the divine.”

If you look at that statement it tells who I am/my product as an author, it mentions my target market, and what the product (books) offers the readers. The reason that I include the non-fiction sector, is because my novels have an inspirational tone to them, which might be of interest to that sector. If you think about it in those simple terms, you can develop a simple brand statement that you can sum up in a sentence.  It is an easy way to keep the focus of your brand in front of you, and make it clear to others. Think about who you are as an author and who your readers are, and what you want to do for them through your work. That should lead you to express your brand statement.

Great Book for Indies

When I think about all the hours, years of research and learning that I spent as an aspiring author, I have to say that I wished that some of the information I was craving would come in a more cohesive format. Unsure of the path I wanted to take in relation to publishing, after learning as much as I could about not only the craft, but about the different publishing venues, I found that a great part of the information was scattered, biased, and sometimes, not clear enough. Eventually, after separating this information, I finally decided that the indie path was the best choice I could make, and I did.

Recently, I came across an excellent book for indie authors or aspiring authors – The Indie Author Guide by April L. Hamilton. It was first published in 2010, and I wish that I have found it then, because it is a great resource for aspiring authors or indie authors. So I am passing you this bit of information that I am sure you will appreciate. If you are serious about writing and becoming an independent author, or even if you don’t know about it much but want to know more so you can make the best decision when it comes down to publishing your work, this guide is for you. I got my copy from Amazon. It is a treasure, especially if you are starting out; it will save you much time and wasted effort.

So if you are serious about writing, go get your copy; it will be very useful and enlightening. By the way, this is my opinion and I am not endorsing or affiliated in any way; just passing along a great source.

Why Self-published Authors Succumb to Contracts

Français : FICHE GÉNÉRIQUE Modus operandi, ins...

Français : FICHE GÉNÉRIQUE Modus operandi, installation vidéo-interactive, 2003 Conception et réalisation : Jean-Louis Boissier. Production : laboratoire Esthétique de l’interactivité, Université Paris 8, Association Transports. (Photo credit: Wikipedia)

It is a new world and a new game at the publishing industry. It has opened doors to independent and self-published authors who are enjoying the best time to make their works known without the demands and constraints of the traditional publishing industry model. However, what makes a successful independent or self-published author succumb to a traditional contract? It would be a good idea to differentiate between the terms indie and self-published (this assessment is my view, in general).

I view independent authors (indie) as entrepreneurs who enjoy the freedom and flexibility of maintaining their status as indies, and who have established for themselves  a “modus operandi” that they love and prefer. I view self-published authors as writers who love the craft and have embraced the opportunity with the changes in the industry but whose goal is to one day, become published the traditional way. They might have received rejection notes or not, but their main goal is to obtain publication via the traditional model of publishing, and at the same time, making a name for themselves.

Despite the rules of the traditional publishing model, publishers are turning to Amazon to discover future contracts by following who sells the most/ranking. This works well for self-publishers, who have not been able to reach the system via an agent. For a successful self-publishing author this might eliminate one layer of the traditional method – finding an agent, but agents might be looking for these self-published successes as well, knowing that the sales have been proven, and most likely, will turn into profitable contracts.

Successful Indie authors are smart about all this, and although they love their freedom and flexibility, they would consider the right contract, as long as it proves to be more profitable than what they are already experiencing by their own efforts. For other indie authors, the issue is more about flexibility and the need to control the creative process, and their working style. Indies might or might not want to obtain a contract, depending on their goals.

Successful indie authors who value an entrepreneur model of publishing seem to retain more control over what they want than self-publishers whose goal is to get a contract to validate their status as authors or to make a name in the industry. It seems that it comes down to “what’s in it for me,” and how it falls under “my goals as an author.” Both sides have genuine interests, and there is no right or wrong way to do things, as long as it follows the author’s true values/goals.

Watercolors Friday Giveaway!

Happy Watercolors Friday to all. Today, I want to announce that as part of Amazon KDP select promo for Ramblings of the Spirit (The Dinorah Chronicles, Book 1), I am giving away a free electronic copy of it, and all you have to do is go to Amazon and download it. If you would like to read it, this is my gift to you; I extended the promotion until tomorrow. If you so like, you may leave an honest review of it. You can find Ramblings of the Spirit here . Just click on the Kindle edition. You don’t need a kindle to be able to enjoy ebooks via Amazon, as you can download from Amazon a free kindle app to your computer, or any other apps for e-readers that they offer; they are free.

Cover for Ramblings of the Spirit (The Dinorah Chronicles) - Girl Image by Lunagirl Images. Design by Maria Antonia Diaz

Cover for Ramblings of the Spirit (The Dinorah Chronicles) – Girl Image by Lunagirl Images. Design by Maria Antonia Diaz

A bit about Ramblings of the Spirit – Dinorah Sandbeck, an introverted young librarian, resents her Human-Anarth origins and must find a way to fulfill her birthright duty, while keeping the secret.  As she learns the Anarth ways and follows the riddled teachings of an ancient tome, she falls in love and struggles to keep her secret. She must fight her archenemy Hael and The Other Side, but most of all, she must fight herself.  In this battle of Self, Love, and Duty, winning is the least of her concerns.

 

HAPPY WATERCOLORS FRIDAY!

Doubting Your Path, Saving Your Step

In most cultures, education is important and regarded as primordial in obtaining a great job, and a better future/life. I agree that education is one of the greatest tools/steps a person can take to enrich his/her life, as well as to open doors to a good future (and present); however, at times, society blinds us to accept expectations that may not be our own. It is not unheard of the person who becomes a lawyer planning to earn a healthy income, when his/her heart is speaking art, and every cell of his/her body is aching to live creating art (whatever the form), but the mind is focusing on the material/monetary part of making a living, therefore he/she chooses the path of less resistance, a more secure path. Years later, despite a successful career and many achievements, there is a void that can be felt, despite futile attempts to fill it with —————– fill in the blank. What is that void, and why?

Most likely, it is the crevices of the creative self, drying out and opening up, longing for a fresh start, and a bit of creativity.  It is the soul that starved for art for so many years and the creative spirit that has not died because it still has not fulfilled its joy. Some answer the call, changing careers and accepting a joyful way of life, while others ignore the call, deciding to stay safe, and sacrificing the experience of a more fulfilling journey. They have their own reasons, all valid, however costly.

The myth of the starving artist continues to keep the creative spirit at bay, preventing some artists to use education as a great and valuable tool to perfect their craft and create a satisfying pathway when they embark on the journey of their lives – selecting a career they love, loving what they do, doing what they love. Education enriches the journey. When you doubt your path, you can save your step, or a lifetime of steps, by using education to enhance your passion.

What if you doubt your path, even when you know that it is what you should be doing? You have listened to your heart, took a few steps in the right direction, and now, you doubt. You may have come to a halt, saving your step, and puzzled, frustrated at the lack of results, enveloped in exhaustion, saturated with the sweat of your hard work, dedication, and tears … collapsing almost, with every heartbeat that becomes faint, as you fall into your knees, looking at the dirt on the road, the dust that surrounds your creative self, and you see the drops that seem to kiss it, as they fall, the tears, the sweat … . I am so tired, you think, because you cannot utter the words. The lack of results (whatever your measure) rendered you mute, numb to creativity, desolated, angry. Angry with you and the entire world. Why? you think. I have done everything I should, and more; why? you whisper, why? you cry out! In your hands, the dirt of frustration you hold tight, squeezing every grain, until you open them, and slowly release the sand into the breeze, watching it go, lifting your eyes up, up from the dirt of the pathway, and taking in the same breeze that carries the sand. Then you notice the sky, the clouds, the birds … as if for the first time.  Because you have looked at your steps for so long, focusing on the pathway, hurried in your journey, dying to get there fast, you forgot to look up and take in all the beauty that looking up held for you. It is a new perspective now, and all it took was to save your step. Now, somehow your path seems anew, the journey seems full of possibility, and your creative soul, refreshed. Doubt? You don’t seem to find it. You breathe, you dust yourself up, you smile, and feeling grateful you happen to find yourself standing up, ready to take the next step. It is a new perspective, and all it took was to save your step.

Watercolors Friday – Celebrating Words

"Study drawing shows the allegorical figu...

“Study drawing shows the allegorical figure of Romance nude. She bends her head to read a book on her lap. Romance was one figure in a painting, The arts, in the north end lunette of the Southwest Gallery in the Library of Congress’ Jefferson Building.” Graphite drawing (Photo credit: Wikipedia)

Last week, I took a few days off, needing to unplug a bit, and decided to spend most of my time just reading. If ever the time comes when machines take over and we are reduced to sources of energy, as in the movie The Matrix, just plug me all over within a virtual library, and I will be happy, yielding an entire grid of energy source. I am also a junkie for inspirational and self-help books. Although I always prefered to read from an actual tome, mostly due to an engagement of the senses – touch, smell, visual – (too bad taste is not involved, as I would devour the book as well, but I have to agree that in a way ,the auditory is present in a physical tome, as characters talk and evolve in the ears of the mind, and maybe so the palate), I have found that I can read faster and consume more books using an electronic device, in this case a Nook. I read over 19 books, some shorter than others, and found myself in a delightful state, surprised as well that I have taken so much liking to e-reading.  Propped myself at the same chair, I wonder if my new neighbors would question if I am a manequin or a real person, as it happened that everytime they came home, there I was, in the same position.

I read all kinds of topics, mostly inspirational and self-help ebooks. Some I liked more than others, and a few I loved. Those, I want to share in this post, therefore celebrating words, whether printed on paper or electronic devices. The medium might evolve, however words will always remain. So as part of Watercolors Friday, I celebrate these ebooks.

  • The Beach Misses You by Steve Rhode
  • Attack Your Day Before it Attacks You by Mark Woods and Trapper Woods
  • The Path to Happiness and Wealth by Steve Rhode
  • As a Man Thinketh by James Allen (finally I crossed this one off the list, believe it or not, and so the next one.)
  • Acres of Diamonds by Russell Herman Conwell

Those are excellent in my opinion and worth celebrating today – HAPPY WATERCOLORS FRIDAY!

Watercolors Friday – Inspirational Blog

Today, I want to share an awesome blog that many of you might know, but the more the merrier, and it is the blog of Jack Canfield, and you can find it here . It is a blog full of inspirational and motivational energy, and tons of good tips to live a more positive and happy life. Through videos, articles and goodies, Jack Canfield manages to awaken readers.

If you are not familiar with this blog, take a look; you won’t be disappointed, and you will gain so much by reading or watching some of his videos. It is truly a treasure, and one to be shared, so if you love it, keep sharing! And since today is Watercolors Friday, let’s celebrate Mr. Canfield, and Happy Solstice and Watercolors Friday to YOU! Don’t forget to watch the Super Moon tomorrow, the brightest and biggest moon of this year.   I will try to get some pics to share with you 🙂