I should have written about this topic sometime ago, but it is something that you do not think about unless you are making a conscious effort to create, evaluate, or develop/expand your brand. Whether you are an author, artist, entrepreneur … or are starting to create a brand, eventually, you will have to develop a statement. In this case, I will refer to your statement as a branded author.
What is a brand statement? To make it easy, compare it to your novel’s elevator pitch. I have read in several sources about many variations of expressing it, but it can be easily explained as the sum of what you/your product is, plus the type of customer/reader that is your target, plus what you/your product offers/does for them (your intention). Once you put that into words, in a short sentence, you have developed your brand statement. For example, my brand statement is: “Inspirational fiction author Maria Antonia Diaz delights readers of fiction and non-fiction by offering works that combine adventure with the supernatural and the divine.”
If you look at that statement it tells who I am/my product as an author, it mentions my target market, and what the product (books) offers the readers. The reason that I include the non-fiction sector, is because my novels have an inspirational tone to them, which might be of interest to that sector. If you think about it in those simple terms, you can develop a simple brand statement that you can sum up in a sentence. It is an easy way to keep the focus of your brand in front of you, and make it clear to others. Think about who you are as an author and who your readers are, and what you want to do for them through your work. That should lead you to express your brand statement.