Writing Your Book’s Elevator Pitch

It is never too late to write your book’s elevator pitch. Most likely, you won’t think about it until you face the question “what’s your book about?” How would you answer this question if you only had a minute or less? How would you craft the answer in one quick but meaningful sentence? It may seem daunting to think about summarizing your book in one sentence, but it is not that difficult. Here is how.

Think of the title followed by the genre, then about your main character(s), then think about your character’s dilemma – and leave it at that. Let me give you an example using my novels.

Moonlit Valley is an inspirational paranormal romance about a young couple fighting to hold on to their love and trust while overcoming a series of unfortunate events and surreal destiny.

MOONLIT VALLEY

MOONLIT VALLEY

 

Ramblings of the Spirit is an inspirational paranormal romance about a young librarian who resents her origins but must find a way to fulfill her birthright in a struggle with love, self, and duty.

Cover for Ramblings of the Spirit (The Dinorah Chronicles) - Girl Image by Lunagirl Images. Design by Maria Antonia Diaz

Ramblings of the Spirit

 

There you have it, Title + genre + main character(s) + dilemma = elevator pitch.

You might feel tempted to add more to it, but then, you will succumb to explaining your novel. You can always add a bit of more interest by mentioning secondary topics of conflict without giving the story away, if you have more time to converse. I have read about many approaches to this, but this works for me.

This works for fiction but you can easily modify it for non-fiction by replacing the main character with your topic and the dilemma with what you are trying to do for the reader (goal).

Hope this post was useful.

Developing a Brand Statement

I should have written about this topic sometime ago, but it is something that you do not think about unless you are making a conscious effort to create, evaluate, or develop/expand your brand. Whether you are an author, artist, entrepreneur … or are starting to create a brand, eventually, you will have to develop a statement. In this case, I will refer to your statement as a branded author.

What is a brand statement? To make it easy, compare it to your novel’s elevator pitch. I have read in several sources about many variations of expressing it, but it can be easily explained as the sum of what you/your product is, plus the type of customer/reader that is your target, plus what you/your product offers/does for them (your intention). Once you put that into words, in a short sentence, you have developed your brand statement. For example, my brand statement is: “Inspirational fiction author Maria Antonia Diaz delights readers of fiction and non-fiction by offering works that combine adventure with the supernatural and the divine.”

If you look at that statement it tells who I am/my product as an author, it mentions my target market, and what the product (books) offers the readers. The reason that I include the non-fiction sector, is because my novels have an inspirational tone to them, which might be of interest to that sector. If you think about it in those simple terms, you can develop a simple brand statement that you can sum up in a sentence.  It is an easy way to keep the focus of your brand in front of you, and make it clear to others. Think about who you are as an author and who your readers are, and what you want to do for them through your work. That should lead you to express your brand statement.