Book Pricing – A True Mystery

English: A Picture of a eBook Español: Foto de...

English: A Picture of a eBook Español: Foto de eBook Беларуская: Фотаздымак электроннай кнігі Русский: Фотография электронной книги (Photo credit: Wikipedia)

Book pricing has always baffled me, and with the introduction of eBooks, now more than ever.  To illustrate this, let me compare a novel, which undergoes a creative process that can last months or years, to a painting, or to a magnificent cake, both creations by artists, but creations that take less time to complete.  For example, many paintings start over $100 and reach the thousands in price – famous paintings, millions.  An elaborate cake can reach hundreds and thousands in price, and it is consumed in no time at all, and it ceases to exist.  The painting, an original will last many lifetimes, and most likely will appraise in value.  Considering these examples, and all the labor that goes into making a novel – whether the story is published as a hard copy or an eBook – why is it that we allow it to sell for 99 cents, offer it for free, or price it so low?

What makes a painting or a cake more valuable than your novel, your story?  I don’t know the answer to that question, but it may have something to do with supply and demand in some way, or the fact that people will collect original art, eat cake, and only pay big bucks for first editions of a famous author.  It is one of those things that do not make sense when you think about it from the creative process aspect.  This is why college textbooks sell for more money, hundreds.  It has to do with buyer’s purpose/need (and who knows, maybe buyer’s remorse as well).  Some novels have change the world, have touched lives, but once the cake has been eaten, and the painting hanged, the writer is left with royalties, and the satisfaction of touching (at least) the life of one reader (or more).

Still, it boils my blood to see a novel selling for 99 cents, when it may have taken many years in the creation process.  Here, the conventional rules of pricing do not apply.

What do you think about this issue?

Why Can’t I Have my Cake and Eat it Too?

I have never been able to understand the expression “You can’t have your cake and eat it too.”  It doesn’t make sense to me, and I always end up thinking “Why can’t I?”  Although it may mean that you cannot have your cake intact or whole and eat it at the same time, referring to wanting the best of two worlds or wanting more than you can handle, or even having it both ways, a popular phrase, I still think that it is possible to have your cake and eat it too.  It is all on the approach to whatever “the cake” means to you.

The way I see it, when we practice mindfulness, we can have the cake and eat it, one bite/moment at a time, and that makes a huge difference.  When we multitask or want it all at once, the expression might make sense; however, when we learn to enjoy every bite, as tiny as it may be, we are able to savor the cake while appreciating it at the same time.  Picture a whole delicious cake (your favorite), and take a whole chunk out of it, or many at once, it is not whole anymore, it doesn’t resemble the original cake.  Now, take the same cake and with a spoon or fork, pick up a bit of frosting or ganache, and dig a little deep deeper, enjoying every bite.  Now, look at it, it still resembles the original cake.  You are having your cake and you are eating it too, one delicious small bite at a time, minding every bite.  Apply this to life, the cake representing your dream or goal.

The above metaphor tells you that without celebrating the journey, things may feel a bit incomplete or hollow.  I realized this later in life because I always thought that I was supposed to celebrate when I reached the pinnacle.  It is what I was taught in school and how I was socialized – the journey doesn’t count.  It is how most of us are raised and socialized.  The way I see it now, without the journey and the celebration of it, the last stop, the pinnacle, may seem a bit empty once I arrive.  I also know that the pinnacle is only one part of the whole journey.

We have a choice; we can rush eating the cake or we can eat it slowly and enjoy every bite while still seeing the big picture.  Many times the journey is what makes the destination worthwhile.