Book pricing has always baffled me, and with the introduction of eBooks, now more than ever. To illustrate this, let me compare a novel, which undergoes a creative process that can last months or years, to a painting, or to a magnificent cake, both creations by artists, but creations that take less time to complete. For example, many paintings start over $100 and reach the thousands in price – famous paintings, millions. An elaborate cake can reach hundreds and thousands in price, and it is consumed in no time at all, and it ceases to exist. The painting, an original will last many lifetimes, and most likely will appraise in value. Considering these examples, and all the labor that goes into making a novel – whether the story is published as a hard copy or an eBook – why is it that we allow it to sell for 99 cents, offer it for free, or price it so low?
What makes a painting or a cake more valuable than your novel, your story? I don’t know the answer to that question, but it may have something to do with supply and demand in some way, or the fact that people will collect original art, eat cake, and only pay big bucks for first editions of a famous author. It is one of those things that do not make sense when you think about it from the creative process aspect. This is why college textbooks sell for more money, hundreds. It has to do with buyer’s purpose/need (and who knows, maybe buyer’s remorse as well). Some novels have change the world, have touched lives, but once the cake has been eaten, and the painting hanged, the writer is left with royalties, and the satisfaction of touching (at least) the life of one reader (or more).
Still, it boils my blood to see a novel selling for 99 cents, when it may have taken many years in the creation process. Here, the conventional rules of pricing do not apply.
What do you think about this issue?