Much has been said about Big Brother, surveillance, and the intrusion of others in our private lives. However, must of us embrace technology, and the latest fun and new gadgets in the market. We play with them, we love them, get mad at them when they don’t work properly or when we don’t know how to use them, can’t live with them, can’t live without them …
From chips in cell phones that can track our every move, to surveillance cameras in the streets, to chips that can store our likes and dislikes and cater to our whims by sending just the right advertising piece, … we are being watched, like it or not. However, it is not the feeling of distrust that Big Brother suggests, but more like the Big Sister that protect us, likes us, and to whom we look up to. We embrace her, we play with her, we love her, and we get mad at her sometimes, but soon we forget. Technology has become our Big Sister.