As a follow-up to the previous post, I thought that I would mention the benefits or rewards of building your brand. The rewards go beyond the monetary gratification, as brand building touches the entrepreneur’s “soul” (for lack of a better word). When you set out to build your brand, you are strenghtening the process of reaffirming your commitment to your business or craft. To outsiders, it serves as mere recognition of a brand, to the entrepreneur/artist/writer it plays an important part in building not only the business, but the perception in which the endeavor is seen from the entrepreneur’s side, deepening the commitment, inspiration, and serving as a refreshing fountain of energy (fuel) to keep it going.
Branding builds in professionalism, setting you apart from many other similar endeavors, for example, the author that just produces the book, lists it for sale, but never worries about building a brand around it – an author’s website, page, networking, and plenty of marketing, among other things. It doesn’t matter if you self-publish or go the traditional way, brand building is important if you are planning to become a lifetime writer.
The financial rewards will eventually increase with brand recognition, if done right, but it should never be the main goal of building your brand. It goes deeper than that, and if you are serious about your product (whatever that may be), you will understand that while everyone needs to make a living (preferably doing something that you love), it is when you give something back to the reader/customer/client that your brand will become stronger and your endeavor/business will grow. This principle is old and you may have heard of it in the scriptures, popular wisdom … “What goes around comes around,” “You get what you give,” “Give and you shall receive,” and many other variations of it.
If you become serious about building your brand, do it with love, passion, and generosity and the rewards will eventually show up.