novel

Selling Your Soul

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Balance

Balance (Photo credit: Wikipedia)

I have been very active researching and learning about the Indie movement, and always keep my eye out for new trends and developments. A development that I have noticed in the past few years is capitalizing on trends. I view it as selling your soul, but that is just my opinion. The traditional publishing industry has played this game for some time now, and it is only one of the reasons why the independent publishing movement started. Indie writers who wanted to become published authors but were rejected by the traditional model because their books were not “what we are looking for now” took matters into their own hands and thanks to companies like Amazon, were able to share their works with readers. This is part of the story, but what puzzles me is the conversion by Indie authors to the traditional model, that is, in the sense of publishing independently but trying to capitalize on the current genre trends, despite if what they are writing is not the book in their heart and soul. I have heard advice about going with the wind current and writing what sells. Isn’t that mirroring the traditional model? It has become a frenzy, a free for all that I am hoping will not hurt the movement in the long run due to careless and irresponsible self-publishing that aims to make a quick buck with disregard to the movement or to readers. This is where the fine line becomes strong, separating indies from self-publishers-a-million, and hopefully, strengthens the movement by separating the grain from the husk, and therefore, not risking the publishing balance; because let’s face it, if the indie movement is viewed as a portal for disgraced publishing, eventually the balance of power will flip back to the traditional model. Again, my opinion, not necessarily an omen.

If we care about what we do, as writers and indies, let’s honor the story by presenting it to readers in the best light, and with the best intentions. That is where true independence in publishing exists.

Writing Your Book’s Elevator Pitch

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It is never too late to write your book’s elevator pitch. Most likely, you won’t think about it until you face the question “what’s your book about?” How would you answer this question if you only had a minute or less? How would you craft the answer in one quick but meaningful sentence? It may seem daunting to think about summarizing your book in one sentence, but it is not that difficult. Here is how.

Think of the title followed by the genre, then about your main character(s), then think about your character’s dilemma – and leave it at that. Let me give you an example using my novels.

Moonlit Valley is an inspirational paranormal romance about a young couple fighting to hold on to their love and trust while overcoming a series of unfortunate events and surreal destiny.

MOONLIT VALLEY

MOONLIT VALLEY

 

Ramblings of the Spirit is an inspirational paranormal romance about a young librarian who resents her origins but must find a way to fulfill her birthright in a struggle with love, self, and duty.

Cover for Ramblings of the Spirit (The Dinorah Chronicles) - Girl Image by Lunagirl Images. Design by Maria Antonia Diaz

Ramblings of the Spirit

 

There you have it, Title + genre + main character(s) + dilemma = elevator pitch.

You might feel tempted to add more to it, but then, you will succumb to explaining your novel. You can always add a bit of more interest by mentioning secondary topics of conflict without giving the story away, if you have more time to converse. I have read about many approaches to this, but this works for me.

This works for fiction but you can easily modify it for non-fiction by replacing the main character with your topic and the dilemma with what you are trying to do for the reader (goal).

Hope this post was useful.

The Indie Trap – Avoid This

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English: Mouse trap - "Promax" brand...

English: Mouse trap – “Promax” brand Español: Ratonera de ratones (Photo credit: Wikipedia)

Before deciding to become an indie author, I learned as much about it as I could, and continue to learn, knowing that it is an ongoing effort. Indie publishing is evolving fast, and furiously. Honestly, I am not so sure how it will continue to develop and how this movement will be seen in the future. What I have noticed is a frenzy about publishing volume, many times with disregard of quality, by new authors, and even more seasoned ones. What caused this? I am not sure either. It is as if everyone is in a panic, a mania, as if independent publishing will cease to exist so, “I better write a lot of books and publish them before it is too late” or it could be ” too many people publishing, too many books out, soon, it will be impossible for my work to get noticed; it is saturated already.”  That is the impression I get when I read or hear other authors recommending to write many books fast, have them out there soon enough, or publishing many short stories, and novellas just to grab readers. It is indie mania out there!

My take on it is this, if you are planning on writing for a lifetime, of being an author for the long run, avoid the temptation. Write at your own pace, write the best book you can present to readers (you owe this to your readers), and publish it when you are one hundred percent plus sure that you have given it your best effort. Forget about what everyone else is rushing about and doing, and focus on your goals and vision as a long-term author. Write your best story, and present it as a humble sacrifice to your readers. When I say sacrifice I am referring to an offering, your best work.

It is hard to foresee what is going to happen to independent publishing, but you will certainly regret it if you put out work that you are not proud of being your best, that you can certainly foresee, so don’t fall in this trap. Don’t let algorithms, ranking, number of books a year … get in the way of your best work. However the industry develops, let it be; you will continue to be an indie author, if that is your vision.

Developing a Brand Statement

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I should have written about this topic sometime ago, but it is something that you do not think about unless you are making a conscious effort to create, evaluate, or develop/expand your brand. Whether you are an author, artist, entrepreneur … or are starting to create a brand, eventually, you will have to develop a statement. In this case, I will refer to your statement as a branded author.

What is a brand statement? To make it easy, compare it to your novel’s elevator pitch. I have read in several sources about many variations of expressing it, but it can be easily explained as the sum of what you/your product is, plus the type of customer/reader that is your target, plus what you/your product offers/does for them (your intention). Once you put that into words, in a short sentence, you have developed your brand statement. For example, my brand statement is: “Inspirational fiction author Maria Antonia Diaz delights readers of fiction and non-fiction by offering works that combine adventure with the supernatural and the divine.”

If you look at that statement it tells who I am/my product as an author, it mentions my target market, and what the product (books) offers the readers. The reason that I include the non-fiction sector, is because my novels have an inspirational tone to them, which might be of interest to that sector. If you think about it in those simple terms, you can develop a simple brand statement that you can sum up in a sentence.  It is an easy way to keep the focus of your brand in front of you, and make it clear to others. Think about who you are as an author and who your readers are, and what you want to do for them through your work. That should lead you to express your brand statement.

What Makes a Bestseller?

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What makes a bestseller?

I am as clueless as you are. I don’t know that anyone knows for sure. These days, it is a hit or miss. If you write whatever happens to be selling well, you might have a slight chance of being discovered; however, there is no guarantee, as these times seem to be characterized by fast and furious writing, of aiming a target market and pleasing the publishers. Indies might not try to please the publishers but the readers who crave the craze at the time. Pleasing readers is good; however, not if you are writing something hoping that it sells but your heart is on another place. In that case, you lost your writer.

The other day, I picked up a small paperback, a fantasy/paranormal romance that promised a bit of adventure, just for fun reading; I was in the mood for it. It was from a bestselling author on that genre, who had written many novels, and had won awards. I was truly surprised when (just my opinion) I discovered poor content, weak, poor dialog, and honestly, it needed a decent amount of editing. I continue reading (stunned) but had to skip pages, and eventually, had to put it down. I was puzzled – a best seller, but how? Your guess is my guess.

What makes a bestseller these days? Lots of luck, maybe? Good writing doesn’t seem to cut it anymore. I am an eclectic reader; I enjoy many genres. I have read very good books that are not best sellers. I understand the fever and craze that a genre might cause at a particular moment, but I don’t understand how a poor written story becomes a bestseller. Maybe it is all about sales and hoopla. Your guess is my guess. I would love to hear your experiences (as a reader) on this topic.

What’s in a Name?

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Spanish Language Wikipedia logo

Spanish Language Wikipedia logo (Photo credit: Wikipedia)

Short answer – Nothing and everything.

Why? Naming something, whether a character, selecting your author name, or naming a website … unfortunately gives an impression to the person who happens to read it – positive or negative, maybe even neutral. Some authors opt for using a pen name because their names are not “suitable” for the genre they are writing, or because they prefer not to use the real name.  As an example, I will use my own. When you read my author name (Maria Antonia Diaz), you may (or not) assume that I write in Spanish, when I don’t; so far inspiration has come in English, but that doesn’t mean anything because one day, I may sit down and write a novel in Spanish (translations do not count here). Perception of a name depends on many factors – personal, cultural, social … you get the idea. Fame adds another layer. As an example, I will mention J.K. Rowling (famous) and her recent pen name of Robert Galbraith (not famous, at least until he became J.K. Rowling and the book started selling hot, hot, hot).

Recently, I was reading about the importance of obtaining the .com for your author name if available, and how to forgo another domain (.net, .org …) if it was already taken. The reason given is that people are conditioned to search for a .com first, and the mind makes an association with that first name (the .com owner). In addition, people will land on the .com first, and it may not be to your best interest if the association with the already taken domain is not a positive one, especially after so much work and dedication crafting your path. The author’s opinion was that it was better to obtain a .com by tweaking your name, or by choosing some important point/feature from one of your novels to drive attention to your work. This was when panic hit. I realized that I had never bother to see if a .com was available for my author name. After so many years of research and work, how this simple point escaped my attention? If I was so serious about my path as a writer, how something so basic eluded me? The answer to that had to do with how I viewed my two work-related domains, as an intricate part of me, the author. That was the wrong answer. Why? Because readers don’t make that connection, I do.  You can guess what happened next.

I found out that the .com was available, and I grabbed it. In addition, I decided to build a separate website as an author. It is in the making. I could have done that from the beginning, but Inkspeare was the name for this blog, and it is how it developed. Changing the name of it at this point, would be a mistake. This takes me once more, to the importance of thinking your author name and its developement, not only well, but separate from your other online personas/entities. You might view yourself as one and only one, but this is only your perception, and not necessarily translates into the reader’s perception. As far as readers concern, they don’t care about your other jobs, sites, or online entities; they just don’t make that connection that you have internalized.

If you are contemplating a career as a writer, a long and serious one, think about separating the author from your other online personas that do not relate to you as an author, and which readers will not make a connection with, because in reality, it does not pertain to your name as an author.  In the long run, it will be easier for you, and less confusing for the readers. It doesn’t matter if you don’t have many readers now because you are setting the foundation for your future as an author.

So what’s in a name? Nothing and everything.

A Writer’s Path – Twists and Turns Along the Way

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Photo by M.A.D.

Photo by M.A.D.

A writer’s path is a long and quiet (I don’t like the word lonely or solitary) journey. There are long hours of creativity, learning, research, and more learning (especially new technology and tricks of the trade for indie authors). As if all of this is not challenging enough, there is the other part – the part when you are figuring out your writing-self, style, and if you are really cut out for all this. Passion is great, as is love for the craft; however, in these fast times, it might not come as a surprise that you will question your path, from time to time. You may have answered the why, the what, are figuring the how, and might have no clue about the when or where, depending on your goals and planning. Sometimes, the path less traveled seems to be the one that has all the thorns, the most challenging, and the less fast-rewarding. It may take you through twist and turns, up, down, and around, and leave you breathless. However breathless, more knowledgeable for walking the path, stronger for stepping on thorns, and satisfied, bled out but satisfied, even when there are no miraculous clues or tangible gratification for your efforts. What you do next, makes all the difference, and I will leave the next sentence to you -____________________________________fill the blank. It is your journey, and you decide.

I leave you with a small excerpt from Moonlit Valley.

“Loss changes your perception of things. It sweeps the hallways of your mind and dusts off your most precious memories. It forces you to open the doors of rooms closed for a long time and peer into your soul, looking for the last ray of hope, of faith. The hope you desperately need now, knowing that at one point, you had put it somewhere and forgotten about it. When you find it, you grab a hold of it, tight, fearing that when you wake up tomorrow, it could be gone. Tomorrow arrives and you realize that although in a faint state, it is still there, and you hold on to it again.” 

Watercolors Friday Giveaway!

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Happy Watercolors Friday to all. Today, I want to announce that as part of Amazon KDP select promo for Ramblings of the Spirit (The Dinorah Chronicles, Book 1), I am giving away a free electronic copy of it, and all you have to do is go to Amazon and download it. If you would like to read it, this is my gift to you; I extended the promotion until tomorrow. If you so like, you may leave an honest review of it. You can find Ramblings of the Spirit here . Just click on the Kindle edition. You don’t need a kindle to be able to enjoy ebooks via Amazon, as you can download from Amazon a free kindle app to your computer, or any other apps for e-readers that they offer; they are free.

Cover for Ramblings of the Spirit (The Dinorah Chronicles) - Girl Image by Lunagirl Images. Design by Maria Antonia Diaz

Cover for Ramblings of the Spirit (The Dinorah Chronicles) – Girl Image by Lunagirl Images. Design by Maria Antonia Diaz

A bit about Ramblings of the Spirit – Dinorah Sandbeck, an introverted young librarian, resents her Human-Anarth origins and must find a way to fulfill her birthright duty, while keeping the secret.  As she learns the Anarth ways and follows the riddled teachings of an ancient tome, she falls in love and struggles to keep her secret. She must fight her archenemy Hael and The Other Side, but most of all, she must fight herself.  In this battle of Self, Love, and Duty, winning is the least of her concerns.

 

HAPPY WATERCOLORS FRIDAY!

On Writers and Money

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Question book

Question book (Photo credit: Wikipedia)

This may seem an odd topic, but it is one of the most annoying questions I get asked, directly or indirectly by people I know, and by strangers. It is asked as soon as the topic of my writing or books comes up. Besides annoying, I find it intrusive, and a lack of good manners. It comes in many forms, but the root of the question is the same. And the person’s goal is to know if I make money as a writer and how much. Here are some examples of the same question.

  • Are you making a living at it?
  • How much money you make?
  • Is it easy; do you sell a lot of books?
  • How are you doing with it?
  • I see a lot of people publishing books; how easy is that, is there money in it?
  • How long does it take to make it?
  • What else you do to pay the bills?
  • One can’t survive on that, right?
  • I hear the book business is not doing to well; all those book stores closing, right?
  • Oh, do you make good money?

I can go on an on giving you examples of the same question worded directly or indirectly.  When I think about it, the people who ask this question do not understand what writing entails, and most likely, they have a paycheck mentality.  I bet that for most writers who are serious and take their craft to heart, money is the last thing in their minds when they are writing.  Yes, we all want to make a living at doing the thing we love most; this is how it should be. We should all make a living this way, doing the things we love and are passionate about, but most people don’t. Most people don’t understand when someone’s passion goes beyond monetary compensation, or even fame/recognition. I bet that the majority of dedicated writers don’t care about money or fame; it is a byproduct of their love and effort while writing.  However, to be fair to all sides, there are those who write with the hopes of becoming e-book millionaires or gain fame and recognition in the field. Besides, there is nothing wrong about making lots of money and being blessed doing what you love and serving people. To me, writing goes beyond monetary compensation and fame (as a primary goal), and while I hope to one day do exponentially marvelous, that does not mean that I would love the craft more for it, or less if I don’t.

So by now, you are probably thinking what my answer is when I am asked. It usually goes along these lines –

  • I am very happy doing what I do, how about you?
  • I am lucky and blessed to work doing what I love.
  • I don’t price my passions; do you?
  • The day money becomes my story, that day I will stop writing.
  • I let the faeries worry about that part, while my Muse works on the most important one.
  • I am well.

And so along those lines it goes, usually the probing stops there.  So feel free to use those lines if like me, you get annoyed by the question. If you paint, are an artist, or live your passion, most likely, you will be asked the question many times. Some people don’t mind it, some people do, and it has nothing to do with how much money you make. Feel free to comment on the topic, how do you feel about the subject of money and writing?