Ponderable

I Think, Therefore I Am – Not!

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English: Picture of the super starbrust galaxy...

English: Picture of the super starbrust galaxy. The green and red splotch in this image is the most active star-making galaxy in the very distant universe. Nicknamed “Baby Boom,” the galaxy is churning out an average of up to 4,000 stars per year, more than 100 times the number produced in our own Milky Way galaxy. It was spotted 12.3 billion light-years away by a suite of telescopes, including NASA’s Spitzer Space Telescope. (Photo credit: Wikipedia)

The French Philosopher Renee Descartes gave us a lot to think about when he said, “I think, therefore I am.”  I used to ponder a lot on this phrase, and although it seems to explain a lot of our behavior, somehow, it always felt incomplete to me.  Why?  Well, lets take this example, and this happens to me a lot.  My husband jokes, “Oh, she’s thinking about it, soon I’ll see it.”  And this is true for me, when I start thinking a lot about something, I end up doing it, and the ball starts rolling, unless I stop myself somehow, usually for a good reason.  But I think that Descartes phrase applies to emotion as well, if I think that I am upset, unhappy … I end up feeling that way.  However, this is where the phrase feels incomplete to me – in the “doing” part.  For the thinking to pass the threshold into reality, an action is required.

Creativity is in our nature, implanted in our right side of the brain; too bad that we have not developed it fully.  For me to think of something and make it real, the act of creation, of doing, must follow.  Rene Descartes phrase tells us of the great capacity of imagination and wonder that we have; our whole existence is based on ideas that came to reality, inventions that came to be, and gave birth to other technologies, but for all that to happen, one of us had to have an idea, imagine it, designed it, dream of it – Think of it.  The threads of reality vibrate when we think about this miracle – all you see around you, was an idea in someones’ mind at one point in time.  The computer in front of you, the cup of coffee next to you, the pen, the paper, the little knickknacks sitting on your desk… That reality came to be only, and only, after someone imagine it, and later it was created.

The magnificence of that realization, is so deep and beautiful that it only tells us that nothing, absolutely nothing, is impossible – it just hasn’t been imagined yet, created.  Science, technologies, ideas, dreams, hopes … all of it swirls in a dance of creation, and in the end, it comes to be – it materializes and joins what we call “reality.”  Think about this, how profound … it spells no limits!  Reality comes after thought, after creativity, after creation – not before.  Many times, technologies have to be in place first, and this is where its beauty and amazement starts – we depend on each other to imagine, so we can create.  And we create because it is our nature, as we are part of creation itself, one source to it all.  Reality exists when one idea meets another and another and another … We are creators of reality and that is how we come to be – I THINK, IMAGINE, I CREATE, THEREFORE I AM!

The Little Tree That Could

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It is very hard to keep the Christmas cheer when so much pain and tragedy has ocurred these days in this country.  However, our hearts seem to want to get a hold of a little bit of hope; I saw that over the weekend.

My husband and I went to a local antiques market over the weekend.  I was looking for the old-fashioned melted popcorn christmas ornaments – the ones I loved so much when I was a little kid.  Although I did not find any, I found much more that day.  Walking around the many vendors, I saw an older couple who were selling a few different things and had two tiny live christmas trees in pots on the floor, and next to their table.  If I was not looking down, I would have miss them.  Immediately, the tiniest one caught my eye (don’t know why since it looked more like a crooked Charlie Brown tree with one lonely small christmas ball on it), and I asked the old couple how much was it.  The older man smiled and told me that the little tree was $5.00 dollars.  I said, “I’ll take it.”

We kept walking around, and then, something unusual happened – I started noticing that people were looking at the little tree, and smiling.  In fact, they were smiling with their eyes as well.  I stopped at a table were there was an old-fashioned bear wreath on display; an old woman and whom may have been her son, greeted me.  They look at the little tree and smiled.  She kept smiling, and he said, “that is a Northern Spruce.”  I had forgotten to ask the man who sold me the tree what kind of tree it was, so I said, “Thank you for letting me know; I totally forgot to ask.  It looks like a Charlie Brown tree to me, a baby one.”  The man smiled, and went to grab a bag he had in one of the boxes  placed on the dirt floor.  While I was paying the older woman for the bear wreath, he came back and handed me a bag, saying, “Here is my contribution to your Charlie Brown tree.”  The bag had small ball ornaments.  I said, “thank you so much, may you have a wonderful Christmas.”  The woman smiled and offered her best wishes to us.  We said goodbye and kept walking, encountering the smiles and a few comments from strangers who happened to take a glimpse at the little Christmas tree I was carrying.  I found this very unusual.

I decided that such a special little tree deserved a better container where its roots could spread a bit more.  We kept walking around some more and we noticed the absence of planters; in fact, we didn’t see any other little live christmas trees.  When I was ready to give up, I saw an old milking container laying on the dirt, with a taped handwritten note – $3.  There it was, the perfect planter for the little tree.  I told the vendor that I wanted the container for the little tree.  He smiled and said, “There, it even has some old dirt inside, someone used it as a planter.”  I paid for it and we kept on walking.  An older couple who was resting nearby, next to an empty table smiled, looking at the little tree.  The man said, “what a cute little tree.”

In all this, my husband was having a good laugh, never thinking that my obsession for the little tree, would have caused so many smiles along the way …  We decided to keep growing it inside until it becomes so big that we will have to plant it outside.  After arriving home, we cleaned it up, placed it in its new planter, decorated it with the gifted ornaments, and wrote 2012 on the original christmas ball to keep track of its age.  We named it Little Tree.  Here is a picture of the little tree that made people smile.

 

Little Tree

Little Tree

Did it make you smile? 🙂

 

 

 

Man of Few Words, Master of a Timeless Audience

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English: Infant Jesus and John the Baptist, Mu...

English: Infant Jesus and John the Baptist, Museo del Prado (Photo credit: Wikipedia)

English: 1950. Oil on Canvas. 94" x 70&qu...

English: 1950. Oil on Canvas. 94″ x 70″ (239 x 178 cm) (Photo credit: Wikipedia)

Christmas is near, the time when many religions around the world celebrate Jesus.  Although I don’t consider myself a religious person in the traditional meaning of the word, I celebrate Christmas and I like to read what he had to say.  In many bibles, Jesus words are highlighted in red, and although he gave many speeches during his lifetime, only a few words can be found of what he had to say, never a long written account of his speeches during that time.  This is why I say that he was a man of few words, and since those words have lasted for a few thousands years, he is still a master of a timeless audience.  Will continue to be so as long as bibles are printed, downloaded, and his message is preached.  Personally, I think that “religion” has twisted his wisdom; however, his words still touch people in a very personal way – despite the many religious interpretations.  Maybe the way he intended those words to be received by each and one of us.  So in tune with the Christmas spirit, I want to share through this post, my favorite Jesus quotes; here they are.

 

  • “And so I tell you, keep on asking, and you will receive what you ask for.  Keep on seeking, and you will find.   Keep on knocking, and the door will be opened to you.   For everyone who asks, receives.   Everyone who seeks, finds.  And to everyone who knocks, the door will be opened.”  Luke 11:9-10

I like this one because it is all about persistence, about keeping on, and never to give up.

  • “You must love the Lord your God with all your heart, all your soul, and all your mind.’  This is the first and greatest commandment.   A second is equally important: ‘Love your neighbor as yourself.’  The entire law and all the demands of the prophets are based on these two commandments.”   Matthew 22:36-40

I like this one for the obvious, but also because Jesus made a distinction between heart (feelings/emotions), soul (spirituality), and mind (brain/knowledge) – three aspects of our complexity, our being, and all should be in harmony.  But not only that, after he acknowledges our nature, he tell us to love our neighbor as oursselves, hinting that we are all one of the same, all related and intertwined, and all one in God.

  • “So in everything, do to others what you would have them do to you.” – Matthew 7:12

This says it all; imagine the beauty of this existence if everyone did just that.

  • “So don’t worry about tomorrow, for tomorrow will bring its own worries.   Today’s trouble is enough for today.”   Matthew 6:34

Love this one a lot; Jesus knew how our little brains work, and he let us know the importance of living today.

  • “You have heard the law that says, ‘Love your neighbor’ and hate your enemy.   But I say, love your enemies!   Pray for those who persecute you!   In that way, you will be acting as true children of your Father in heaven.   For he gives his sunlight to both the evil and the good, and he sends rain on the just and the unjust alike.”   Matthew 5:43-47

Even that I find this one so hard to do, it is there and Jesus wanted us to know that yes, it is not all about me, and yes, it is harder for adults to forgive, and little children forgive so easily.  In that sense we must be as little children, and let go of a grudge, and keep playing together in this beautiful earth.

  • “Do not judge, or you too will be judged. For in the same way you judge others, you will be judged, and with the measure you use, it will be measured to you.” – Matthew 7:1-2

Our human nature gets in the way, we judge what we see, hear … our five senses get in the way sometimes, and many times we must bypass them, so we don’t judge without really knowing.  Jesus knew that well and he needed to remind us.

  • “Who of you by worrying can add a single hour to his life?”  -Matthew 6:27

Oh my God, Jesus had to tell this because we all are worry warts sometimes; I know I am, but am learning to work on this human trait that is so hard to ignore sometimes.

  • “You are the light of the world. A city on a hill cannot be hidden. Neither do people light a lamp and put it under a bowl. Instead they put it on its stand, and it gives light to everyone in the house. In the same way, let your light shine before men, that they may see your good deeds and praise your Father in heaven.”  -Matthew 5:14-16

And this is one of my very favorites, because it speaks of our true essence, of the goodness in us, of the light that is our true being, our divine essence.

There are many other Jesus words that I love, but these are my few favorites and since soon it will be Christmas, what better way to celebrate it, but thinking about the meaning of Jesus teachings.

Blessings,

Inkspeare

 

Beam Me Up, Scotty

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English: Compact fluorescent light bulb

English: Compact fluorescent light bulb (Photo credit: Wikipedia)

Yesterday, I was reminiscing about my childhood and how simple life was in those days.  When you got a cut, all you needed was a band-aid, a bit of iodine and mercury, and you were back running and playing in the green pastures.  Then, I started thinking about mercury and all the controversy surrounding this element.  To give you a bit of an introduction to the element, I will cut and paste some information from Wikipedia:

  • Mercury is a chemical element with the symbol Hg and atomic number 80. It is commonly known as quicksilver and its scientific name is hydrargyrum ( < Greek “hydr-” water and “argyros” silver).

Mercury has been used by ancient cultures in medicinal and religious applications, as well as in alchemy.  Mercury is used in many instruments and devices and in scientific research applications.  It was used or still is used in dentistry as amalgam for dental restoration.  It is used in electrical, electronic, and manufacturing applications and according to Wikipedia,

“It is used in lighting: electricity passed through mercury vapor in a fluorescent lamp produces short-wave ultraviolet light which then causes the phosphor in the tube to fluoresce, making visible light” “Mercury is a heavy, silvery-white metal.  As compared to other metals,  it is a poor conductor of heat, but a fair conductor of electricity.“

Mercury does not react with most acids.  It is an extremely rare element in the earth’s crust and it does not blend geochemically with elements found there.  According to Wikipedia,

“is a part of popular secondary reference electrode (called the calomel electrode) in electrochemistry as an alternative to the standard hydrogen electrode. The calomel electrode is used to work out the electrode potential of half cells.[50] Last, but not least, the triple point of mercury, −38.8344 °C, is a fixed point used as a temperature standard for the International Temperature Scale.” 

In everyday applications it is used in cosmetics, fluorescent lamps, mercury vapor lamps, neon signs and of course, in human vaccines.  There is controversy about effects in children, autism, and although it has been a bit reduced, it is still found in significant amounts in the influenza vaccine, which pretty much everyone gets yearly.  And of course, we all know of high content of mercury found in fish, especially in tuna – the poor man’s food (most of the population).

“The European Union directive calling for compact fluorescent bulbs to be made mandatory by 2012 has encouraged China to re-open deadly cinnabar mines to obtain the mercury required for CFL bulb manufacture” (Wikipedia).

Mercury is also used for ion engines in electric propulsion, and “Owing to its acoustic properties, mercury was used as the propagation medium in delay line memory devices used in early digital computers of the mid-20th century.”  In addition, “liquid mercury was used as a coolant for some nuclear reactors.” (Wikipedia)

So, it looks like in its various applications and compounds, through history, Mercury is a wonderful and toxic element and by now (if you are still reading),  you may be asking where am I going with all this.  Well, I can tell you this – by now, with all the mercury in my body, from amalgam, bandaids, fish, vaccines … and the rest, I must be a walking vase of mercury (and so do many of you, especially children).  In a planet that is looking for alternative ways of energy, is concerned about the electromagnetic field, and temperature/climate warming, where part of the population believes in an “ascension”  in different religions (no disrespect meant here), we might as well be the solution to all those problems, that is, as walking breathing living vases full of mercury.   We will conduct electricity, cool the planet, help maintain the electromagnetic field in case there is a problem with the earth’s crust or core, and of course, facilitate the ascension as a propagation medium, owing to its acoustic properties.  Best of all, is that since mercury is a poor conductor of heat, we will not overheat.  All that is left to say is,

“BEAM ME UP, SCOTTY.”   

The Quest for Mind Domination – Our Quest

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English: Earth rotation as seen against the Mi...

English: Earth rotation as seen against the Milkyway-background. Animation from 20 single exposures with a DSLR on an motorized, equatorial mount. Deutsch: Rotation der Erde gegenüber dem Milchstrassenhintergrund. Animation aus 20 Einzelaufnahmen mit einer DSLR auf motorisierter, äquatorialer Montierung. (Photo credit: Wikipedia)

The other day, I was thinking about what makes “me” and inevitably, I went down memory lane, visiting childhood and young adult memories.  I saw a young mind being shaped by the people and experiences around it, a series of beliefs, traditions, cultural traits … which began clothing and molding “me.”   Although I turned out a decent human being, I realized that I could have shed out a few of those beliefs or ideas, with which I was not totally in tune with (as a young adult and older), but accepted anyway, since they had been passed on by generations and culture.

Many times, we feel obligated to believe or “honor” a system of beliefs/values/information that has been passed along in our upbringing and we end up living our life in a constant silent battle of ideas.  Our mind has been dominated by other’s beliefs/ideas and they have nested in us for so long, that even when we feel that we no longer need them, we feel obligated to carry them with us, in fear of dishonoring someone’s memory or culture or social ties.  We don’t realize the harm that we are doing to “me” when we keep holding on to ideas that do not fit us anymore.

In being fair to “me” I realized that one can only continue to grow and evolve if one sheds out all that does not feel in tune with the actual self, with the person that is and continues to be, whether that be religious, social, or cultural ideas.  Is that an easy thing to do? Not really; most likely, you will encounter opposition from many sides, internal and external, as well as judgement or pre-assumptions.  The real issue here is, do you keep evolving or do you “play nice” and hold on to those ideas (which do not serve you anymore) for self-preservation (avoiding judgement or hurting feelings).

It takes guts to say, “I am finally free and I don’t have to believe in anything anymore; I just am.”  The key words here are have to.  When you feel that you have to believe or accept an idea which you have outgrown you are denying the essence of being; you are reversing the process of creation, of creativity.  You may exist, but you are not – you are not creating, you are un-creating.  You are denying your essence (I’m not talking about ego here).  I choose to believe that I am part of a greater and collective creation, and that in order to honor (LOVE) that essence, first, I must honor (LOVE) my own.  To be (part of creation), first I have to know and respect that I am.  By acknowledging that, I am opening the door to LOVE, the essence to all.

 

A Year of Reinvention

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December is approaching and I dance with the idea; it is my favorite month.  Many a reason for it – the holiday season, the end of the year, a beginning to a brand new year is near, the festive air, crisp cold, the towns getting dressed up, the spirit throughout, flurries … and much more.

For me, it is the time to review this year and meditate about what when on, the goals I achieved, the ones I did not, and time for reflection, much reflection.  It is a time to pick up my journal, a new calendar, and think of how I can make next year better.  Although it is always a bit disappointing to stare at the goals that did not come true, on the other hand, it is rewarding to look at the ones that did become real.  Somehow, it makes me happy to see that I worked towards something throughout the year, something that when I put it on paper on December of the previous year, may not have seemed so real or attainable.  I invite you to try this, even if it is one or two things in your list.  I have learned to call them predictions for the new year, predictions of the things that I will carry out on that year, or at least, that will take me a few steps closer to a goal.  It is a practice that I started years ago, and it works for me.  Looking at the end of the year, I can see where my heart was at the end of the previous one, and how I evolved on the issues that seemed important to me, and the things that I wanted in my future.  Sometimes, I am pleasantly surprised to know that I made it through that year, and most of the things on that list, were accomplished.  Other times, I see that half of them were not, and then, I can ponder why – this always leads to some insight, sometimes, realizing that in truth, it was not what I wanted, but I thought that I wanted at that time.  This is why I call it my time for reinvention.

Reinventing myself small steps at a time works for me better than setting out sails for a huge journey, which can seem daunting, exhausting, and many times an illusion.  Setting goals every December, and working on those throughout the year, keeps the journey real, and manageable – less intimidating.  It is part of the big journey.  In retrospect, it is very hard to feel that I “wasted a year”  if I go back and see all the progress that I made, and how I worked towards the goals that were on that list – even when I may have not hit the mark with a particular item in the list.

I am ready to make my predictions for the new year, and work hard to make them true.  Do you plan or set goals for the new year?  Feel free to share your method.

Triangulation of Self by Knowledge

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Triangulation

A method of determining the relative positions of points in space by measuring the distances, and sometimes angles, between those points and other reference points whose positions are known. Triangulation often involves the use of trigonometry. It is commonly used in the navigation of aircraft and boats, and is the method used in the Global Positioning System , in which the reference points are satellites.

The American Heritage® Science Dictionary Copyright © 2005 by Houghton Mifflin Company. Published by Houghton Mifflin Company. All rights reserved.

Mind, Body and Spirit form the human triangle, and when in balance, we feel whole.  Caring for the mind, body, and spirit is what makes us live balanced lives, and when one of these areas is not in harmony, we start feeling the effects, emotionally, psychologically, and physically.  However, to care for our triangle, to balance ourselves, we must welcome knowledge and use it.  Information opens the mind, helps in caring for our physical body, and let our spirit soar, develop, grow.  We need information, imput, to process with our senses, the world in which we live; after all, we live in a physical body, in a physical world.  If we believe in a spiritual connection or world, a spiritual sense, then it is only because we are able to obtain imput through our senses, and internalize that information, while processing it.  When we are inspired, are having an epiphany, or when we feel a sense of spirituality and well-being, some kind of information processing is always present.  Whether it is an act of faith, or reasoning, feeling or believing, information has been processed.  The more you know, the more you open your senses – faith and knowledge go hand in hand; whether your faith rests in a Divinity, the Universe, or Science, information (imput) is present.

“In the beginning was the Word, and the Word was with God, and the Word was God.”  (NIV)  – John 1:1

Building Your Brand – the Rewards

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Line art representation of a Quill

Line art representation of a Quill (Photo credit: Wikipedia)

As a follow-up to the previous post, I thought that I would mention the benefits or rewards of building your brand.  The rewards go beyond the monetary gratification, as brand building touches the entrepreneur’s “soul” (for lack of a better word).  When you set out to build your brand, you are strenghtening the process of reaffirming your commitment to your business or craft.  To outsiders, it serves as mere recognition of a brand, to the entrepreneur/artist/writer it plays an important part in building not only the business, but the perception in which the endeavor is seen from the entrepreneur’s side, deepening the commitment, inspiration, and serving as a refreshing fountain of energy (fuel) to keep it going.

Branding builds in professionalism, setting you apart from many other similar endeavors, for example, the author that just produces the book, lists it for sale, but never worries about building a brand around it – an author’s website, page, networking, and plenty of marketing, among other things.  It doesn’t matter if you self-publish or go the traditional way, brand building is important if you are planning to become a lifetime writer.

The financial rewards will eventually increase with brand recognition, if done right, but it should never be the main goal of building your brand.  It goes deeper than that, and if you are serious about your product (whatever that may be), you will understand that while everyone needs to make a living (preferably doing something that you love), it is when you give something back to the reader/customer/client that your brand will become stronger and your endeavor/business will grow.  This principle is old and you may have heard of it in the scriptures, popular wisdom … “What goes around comes around,” “You get what you give,” “Give and you shall receive,” and many other variations of it.

If you become serious about building your brand, do it with love, passion, and generosity and the rewards will eventually show up.

 

Building Your Brand – The Challenges

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This post is a follow-up to the earlier – Building Your Brand.  It is a challenging task that never ceases; however, most difficulties are encountered at the beginning.  These challenges may be concrete or emotional, but they are present during the process of discovery and even after you had set out to build your brand.  The more you ignore dealing with these challenges, the slower the process will become, and it may even affect your own “emotional branding” – the way you perceive your brand.

YOU – The Biggest Challenge

The biggest challenge that you may meet building your brand is YOU.  Even after you have figured out where you are headed, your belief system (in yourself) may be shaken after the journey of self-discovery.  There will be the moment when you might say “nonsense” and doubt the entire process.  In addition, there is always the negative little voice that tells you to “be careful,” “wait,” “can’t,” “too difficult,” “too expensive,” … you know it.  Training yourself to bypass YOU (your fears and doubts) will take some effort, but will make you stronger and give you clarity of perception.

Emotional Challenge

This challenge is tied to YOU, as depending on the process of self-discovery, which is different for everyone, the array of emotions/feelings set free are the challenge in itself.  Dealing with those is important to continue building your brand.

Motivation

At one point or another, motivation may get stale, especially when instant gratification is nowhere to be found.  In an instant society like ours, we are cued to get results and get them fast.  In most cases, building your brand will not yield instant results.  So patience and perseverance most be found inside your motivational briefcase.

Family, Friends, and Critics

This is a huge challenge, second to the YOU challenge.  Most of us pay great attention to the opinion of our closed circle first, and to the outside circle later.  Wether we want to admit it or not, their opinion has an effect in our emotions.  This is why it is so important to take a hold of YOU and understand that for them, a process of self-discovery may have not happened yet, and most likely, they may not be able to understand where you are coming from or your perception.  I have found that entrepreneurs are more likely to cheer you up, because at some point, they have gone through the process, than people with a job/paycheck mentality.  The later group will not be able to understand what you are doing or where you are headed, least how you are doing it.  They have not learned the value of a true dollar (or your country’s currency) and they may not understand your true efforts.  For this group, time spent = money in the strict sense of the phrase.  For you, payment for your efforts have come in many other ways.  A healthy dose of criticism is good, but beware of where it comes from and how YOU deal with it.

Time

This is a personal issue and everyone must work with time differently to build a brand.  This applies to anything in life, as your perception of time may be different to mine.  Timing and time to work on something must be understood separately.  Emotional time spent is also important when building your brand.

Money and Knowledge

I linked these two challenges because many times, if you don’t have money to hire someone to do something you don’t know how to do yet, you can always spend time learning it and do it yourself.  It is a personal issue, sometimes tied to physical time, but not let lack of finances stop you in building your brand.  Today, there are many free social networks, platforms, and online features which are of help when money is tight.  Learning is a process that takes time.

Change and Setbacks

This is something that you must be able to accept as part of growing your endeavor and building your brand.  Things move different for everyone; it is the cycle of living, and part of the decision-making (past, present, future); however, don’t let that stop your progress.  Change may be positive or carry some setbacks with it.  It may speed the process or slow you down.  It can come in the form of total devastation as in a natural disaster, financial loss, divorce, moving to another state or country, illness …  It is up to you to set the emotional pace for dealing with change/setbacks.

These are a few challenges, which may be present when building your brand; however, it is your journey, and your own challenges will appear along the way, of course.  There is no growth without challenge; so welcome these.

 

Building Your Brand

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When you are self-employed, you become your business and vice versa.  It is very easy to get tangled in your work, and become one with the brand.  At the same time, it is easy to absorb your brand, and under develop it, as it happens when there is lack of discipline and personal issues absorb valuable work time – your efforts may get lost.  Balance is key; however, it is important to develop your brand, and keep evolving with it.

Developing and building your brand starts as soon as you get in business for yourself, and it continues throughout ( I think it never stops); however, branding your business whether it is a shop or your writing career, will help you stand apart, and create visual impact with your customers – or be remembered/associated with something.  Large companies do it all the time, so why not develop your own brand?

If you want to do it right, you must spend time and effort (lots of it) as well as be willing to tweak and change things around as needed, or evolve keeping the integrity of your brand – the essence of it.  For some people, depending on the line of work and resources (time – physical and emotional – and money), it will take less time than for others, especially if you are doing everything yourself.  Of course, you can always hire someone to do it for you, if you have the financial resources.

Over the past couple of years, I left my job, starting a soul-searching journey, with the support of my angel husband (thank the heavens for him), and came across the realization of the things I truly love – Real Estate (which sucks right now), writing, and creating with my hands, whether art or handcrafted pieces.  Slowly (more due to the morass in my heart and slow self rescue and discovery) a brand started to emerge, which I called THE OWL, BOOK & CANDLE.

I am by nature a do-it-yourselfer, so I started thinking about it and creating a business and slowly working the details.  Still, there is much work to be done, as well as evolution.  The purpose of this post is not to promote my brand, but to make you think about your own branding and how you can work towards its development/growth, even when resources are low, even when you can only take small steps.

What I don’t know, I try to learn; that has always been my motto.  The first thing I did, once I was sure of where I was headed, was to make my business a legal entity by registering it and taking all the necessary steps.  To me, that step made the commitment more real.  To give you an idea of the things that I did to grow my brand, here are a few pictures.  The entire process continues to be an affirmation to my commitment, as well as self-focus.

I learned to design my logo and business cards.  In addition, I learned to create my business flyers and promotional materials.  I could have hired someone or use an online service, which is not expensive at all; however, from beginning to end, I needed to do it all, as it was about finding my true call, and about self-rescue.  If in the midst of it all, something did not sound quite right, I would change it or redirect my efforts.

 I took my logo/brand to my everyday life by placing it on my car – wherever I go, so does my brand.  It is about advertising, however at this stage, it is more about brand recognition and self-commitment.  This was not an expensive process neither.  An online presence was very important, as this would become my modus operandi.  I decided to create and umbrella corporation that would house the writing and e-commerce parts of my endeavor, instead of building separate entities.  Part of the reason, you guessed it – the need for reaffirmation and self-focus at this stage (scattering efforts was counterproductive).

THE CUSTOMER/CLIENT

This is the most important part of any business as without it, a business cannot exist, and this is where I try to focus my best effort – offering top customer service, communication, and excellent work performance.  Branding without top customer service is useless.  Branding translates to the e-commerce area on developing a packaging that is cohesive so when the customer receives the product, it associates your brand with it.  From wrapping, labeling, packaging, flyers, stationery (electronic or hardcopy), and free tokens of appreciation, your efforts should mirror your brand.

There are many other steps and things to do to build your brand, but in keeping with my usual way of not making posts too long, I will leave you to ponder this – how can you make your brand a bit stronger and how does it play into your true passion?  Do you need to redirect your efforts?