The Indie Trap – Avoid This

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English: Mouse trap - "Promax" brand...

English: Mouse trap – “Promax” brand Español: Ratonera de ratones (Photo credit: Wikipedia)

Before deciding to become an indie author, I learned as much about it as I could, and continue to learn, knowing that it is an ongoing effort. Indie publishing is evolving fast, and furiously. Honestly, I am not so sure how it will continue to develop and how this movement will be seen in the future. What I have noticed is a frenzy about publishing volume, many times with disregard of quality, by new authors, and even more seasoned ones. What caused this? I am not sure either. It is as if everyone is in a panic, a mania, as if independent publishing will cease to exist so, “I better write a lot of books and publish them before it is too late” or it could be ” too many people publishing, too many books out, soon, it will be impossible for my work to get noticed; it is saturated already.”  That is the impression I get when I read or hear other authors recommending to write many books fast, have them out there soon enough, or publishing many short stories, and novellas just to grab readers. It is indie mania out there!

My take on it is this, if you are planning on writing for a lifetime, of being an author for the long run, avoid the temptation. Write at your own pace, write the best book you can present to readers (you owe this to your readers), and publish it when you are one hundred percent plus sure that you have given it your best effort. Forget about what everyone else is rushing about and doing, and focus on your goals and vision as a long-term author. Write your best story, and present it as a humble sacrifice to your readers. When I say sacrifice I am referring to an offering, your best work.

It is hard to foresee what is going to happen to independent publishing, but you will certainly regret it if you put out work that you are not proud of being your best, that you can certainly foresee, so don’t fall in this trap. Don’t let algorithms, ranking, number of books a year … get in the way of your best work. However the industry develops, let it be; you will continue to be an indie author, if that is your vision.

The Good, the Bad, and the Ugly – Use it All

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Sensitive, sculpture by Miquel Blay (1910)

Sensitive, sculpture by Miquel Blay (1910) (Photo credit: Wikipedia)

Today’s post is about how you can use your good, bad, and ugly in your writing. That is, the experiences that have taught you much, and that you acknowledge as being of impact. It may bring good or bad feelings to memory, maybe even ugly emotions, but despite that truth, all are very valuable to use in your writing. Be thankful for all you experience, because as a writer, it will translate into genuine characters, giving credibility, strength, and sentiment to your story.

Maybe you were back-stabbed by a best friend, cheated, or even experienced an excruciating event. As sad as it might be for you to remember, it serves you well as a writer because you know how it feels and you can translate the feeling into words. Given that you use the right words, readers will experience the feeling. In a way, achieving intimacy between author and reader.

Bad and ugly experiences can have an inspirational or paralyzing effect because they are that powerful, emotionally speaking. You control the response. You can let feelings and emotions control you to the point of writer’s block, or you can try to understand those and absorb strength/focus/inspiration from the experience; it is up to you, and the time for dealing with the bad and the ugly varies from person to person; however, the time for resolve/action always comes, leaving it to you to make the best or worst of it. You will emerge stronger or weaker, and so the writer in you.

Embrace the good, the bad, and the ugly, grieve and understand it, and let it serve you well.

Developing a Brand Statement

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I should have written about this topic sometime ago, but it is something that you do not think about unless you are making a conscious effort to create, evaluate, or develop/expand your brand. Whether you are an author, artist, entrepreneur … or are starting to create a brand, eventually, you will have to develop a statement. In this case, I will refer to your statement as a branded author.

What is a brand statement? To make it easy, compare it to your novel’s elevator pitch. I have read in several sources about many variations of expressing it, but it can be easily explained as the sum of what you/your product is, plus the type of customer/reader that is your target, plus what you/your product offers/does for them (your intention). Once you put that into words, in a short sentence, you have developed your brand statement. For example, my brand statement is: “Inspirational fiction author Maria Antonia Diaz delights readers of fiction and non-fiction by offering works that combine adventure with the supernatural and the divine.”

If you look at that statement it tells who I am/my product as an author, it mentions my target market, and what the product (books) offers the readers. The reason that I include the non-fiction sector, is because my novels have an inspirational tone to them, which might be of interest to that sector. If you think about it in those simple terms, you can develop a simple brand statement that you can sum up in a sentence.  It is an easy way to keep the focus of your brand in front of you, and make it clear to others. Think about who you are as an author and who your readers are, and what you want to do for them through your work. That should lead you to express your brand statement.

What Makes a Bestseller?

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What makes a bestseller?

I am as clueless as you are. I don’t know that anyone knows for sure. These days, it is a hit or miss. If you write whatever happens to be selling well, you might have a slight chance of being discovered; however, there is no guarantee, as these times seem to be characterized by fast and furious writing, of aiming a target market and pleasing the publishers. Indies might not try to please the publishers but the readers who crave the craze at the time. Pleasing readers is good; however, not if you are writing something hoping that it sells but your heart is on another place. In that case, you lost your writer.

The other day, I picked up a small paperback, a fantasy/paranormal romance that promised a bit of adventure, just for fun reading; I was in the mood for it. It was from a bestselling author on that genre, who had written many novels, and had won awards. I was truly surprised when (just my opinion) I discovered poor content, weak, poor dialog, and honestly, it needed a decent amount of editing. I continue reading (stunned) but had to skip pages, and eventually, had to put it down. I was puzzled – a best seller, but how? Your guess is my guess.

What makes a bestseller these days? Lots of luck, maybe? Good writing doesn’t seem to cut it anymore. I am an eclectic reader; I enjoy many genres. I have read very good books that are not best sellers. I understand the fever and craze that a genre might cause at a particular moment, but I don’t understand how a poor written story becomes a bestseller. Maybe it is all about sales and hoopla. Your guess is my guess. I would love to hear your experiences (as a reader) on this topic.

What’s in a Name?

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Spanish Language Wikipedia logo

Spanish Language Wikipedia logo (Photo credit: Wikipedia)

Short answer – Nothing and everything.

Why? Naming something, whether a character, selecting your author name, or naming a website … unfortunately gives an impression to the person who happens to read it – positive or negative, maybe even neutral. Some authors opt for using a pen name because their names are not “suitable” for the genre they are writing, or because they prefer not to use the real name.  As an example, I will use my own. When you read my author name (Maria Antonia Diaz), you may (or not) assume that I write in Spanish, when I don’t; so far inspiration has come in English, but that doesn’t mean anything because one day, I may sit down and write a novel in Spanish (translations do not count here). Perception of a name depends on many factors – personal, cultural, social … you get the idea. Fame adds another layer. As an example, I will mention J.K. Rowling (famous) and her recent pen name of Robert Galbraith (not famous, at least until he became J.K. Rowling and the book started selling hot, hot, hot).

Recently, I was reading about the importance of obtaining the .com for your author name if available, and how to forgo another domain (.net, .org …) if it was already taken. The reason given is that people are conditioned to search for a .com first, and the mind makes an association with that first name (the .com owner). In addition, people will land on the .com first, and it may not be to your best interest if the association with the already taken domain is not a positive one, especially after so much work and dedication crafting your path. The author’s opinion was that it was better to obtain a .com by tweaking your name, or by choosing some important point/feature from one of your novels to drive attention to your work. This was when panic hit. I realized that I had never bother to see if a .com was available for my author name. After so many years of research and work, how this simple point escaped my attention? If I was so serious about my path as a writer, how something so basic eluded me? The answer to that had to do with how I viewed my two work-related domains, as an intricate part of me, the author. That was the wrong answer. Why? Because readers don’t make that connection, I do.  You can guess what happened next.

I found out that the .com was available, and I grabbed it. In addition, I decided to build a separate website as an author. It is in the making. I could have done that from the beginning, but Inkspeare was the name for this blog, and it is how it developed. Changing the name of it at this point, would be a mistake. This takes me once more, to the importance of thinking your author name and its developement, not only well, but separate from your other online personas/entities. You might view yourself as one and only one, but this is only your perception, and not necessarily translates into the reader’s perception. As far as readers concern, they don’t care about your other jobs, sites, or online entities; they just don’t make that connection that you have internalized.

If you are contemplating a career as a writer, a long and serious one, think about separating the author from your other online personas that do not relate to you as an author, and which readers will not make a connection with, because in reality, it does not pertain to your name as an author.  In the long run, it will be easier for you, and less confusing for the readers. It doesn’t matter if you don’t have many readers now because you are setting the foundation for your future as an author.

So what’s in a name? Nothing and everything.

Great Book for Indies

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When I think about all the hours, years of research and learning that I spent as an aspiring author, I have to say that I wished that some of the information I was craving would come in a more cohesive format. Unsure of the path I wanted to take in relation to publishing, after learning as much as I could about not only the craft, but about the different publishing venues, I found that a great part of the information was scattered, biased, and sometimes, not clear enough. Eventually, after separating this information, I finally decided that the indie path was the best choice I could make, and I did.

Recently, I came across an excellent book for indie authors or aspiring authors – The Indie Author Guide by April L. Hamilton. It was first published in 2010, and I wish that I have found it then, because it is a great resource for aspiring authors or indie authors. So I am passing you this bit of information that I am sure you will appreciate. If you are serious about writing and becoming an independent author, or even if you don’t know about it much but want to know more so you can make the best decision when it comes down to publishing your work, this guide is for you. I got my copy from Amazon. It is a treasure, especially if you are starting out; it will save you much time and wasted effort.

So if you are serious about writing, go get your copy; it will be very useful and enlightening. By the way, this is my opinion and I am not endorsing or affiliated in any way; just passing along a great source.

The Lemons of Life

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English: Lemons Español: Linomes

English: Lemons Español: Linomes (Photo credit: Wikipedia)

If life gives you lemons, you either go with the rest and make lemonade, or you play with them, juggle a few minutes, make tea, make a pomander/potpourri with them, or whatever it is that fits your lemon best.

I thought that we were all a part of everything, but I realized that this only made us a piece of the puzzle. Today, I understood that it is all a process, and we are all it. We are the process, not just part of it. Somehow lemonade seems boring now.

 

Why Self-published Authors Succumb to Contracts

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Français : FICHE GÉNÉRIQUE Modus operandi, ins...

Français : FICHE GÉNÉRIQUE Modus operandi, installation vidéo-interactive, 2003 Conception et réalisation : Jean-Louis Boissier. Production : laboratoire Esthétique de l’interactivité, Université Paris 8, Association Transports. (Photo credit: Wikipedia)

It is a new world and a new game at the publishing industry. It has opened doors to independent and self-published authors who are enjoying the best time to make their works known without the demands and constraints of the traditional publishing industry model. However, what makes a successful independent or self-published author succumb to a traditional contract? It would be a good idea to differentiate between the terms indie and self-published (this assessment is my view, in general).

I view independent authors (indie) as entrepreneurs who enjoy the freedom and flexibility of maintaining their status as indies, and who have established for themselves  a “modus operandi” that they love and prefer. I view self-published authors as writers who love the craft and have embraced the opportunity with the changes in the industry but whose goal is to one day, become published the traditional way. They might have received rejection notes or not, but their main goal is to obtain publication via the traditional model of publishing, and at the same time, making a name for themselves.

Despite the rules of the traditional publishing model, publishers are turning to Amazon to discover future contracts by following who sells the most/ranking. This works well for self-publishers, who have not been able to reach the system via an agent. For a successful self-publishing author this might eliminate one layer of the traditional method – finding an agent, but agents might be looking for these self-published successes as well, knowing that the sales have been proven, and most likely, will turn into profitable contracts.

Successful Indie authors are smart about all this, and although they love their freedom and flexibility, they would consider the right contract, as long as it proves to be more profitable than what they are already experiencing by their own efforts. For other indie authors, the issue is more about flexibility and the need to control the creative process, and their working style. Indies might or might not want to obtain a contract, depending on their goals.

Successful indie authors who value an entrepreneur model of publishing seem to retain more control over what they want than self-publishers whose goal is to get a contract to validate their status as authors or to make a name in the industry. It seems that it comes down to “what’s in it for me,” and how it falls under “my goals as an author.” Both sides have genuine interests, and there is no right or wrong way to do things, as long as it follows the author’s true values/goals.

Watercolors Friday – Artistic Pirate

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As part of today’s celebration, I have a treat for you, a visual treat that is.  We are celebrating the art of CGPirate, a blog that will blow your senses. There is something mesmerizing about the artist’s work, as well as captivating, intriguing, and well, awesome. The art that you will find here is full of the unexpected, and I love that.

One of my favorite pieces on the blog is this one called Where is the Boat, and you can see it here . Oddly, the absent of color dominates this one, compared to other work on the website that explodes with color. I love many of the artist’s pieces; his work is full of energy, color, and “suspended movement,” because I have no other phrase to describe it.

I invite you to check out CGPirate for a CG visual feast. It is truly wonderful. Enjoy!

Happy Watercolors Friday!